G2 is being honored this month (January 2009) by Grower Talks, the green industry trade magazine published by Ball Horticultural. We've been declared to be an Up and Coming business in the horticultural industry!
Here's the link: http://www.ballpublishing.com/GrowerTalks/ViewArticle.aspx?articleid=16804
It is quite unusual for a start-up like G2 to be included in the elite group of young businesses that is recognized by Ball each spring. It's even more unusual for a business outside of the retail or wholesale grower community to be selected for this honor.
Here's how the editor, Jennifer Duffield White, starts the G2 portion of her article:
"GardenGenetics' niche falls outside of our normal Up & Comers base of retailers and wholesale growers. However, in an economic climate that's forcing everyone to look at the entire supply chain and evaluate varieties more closely than ever before, we felt it was apropos to include an up-and-coming breeding company on our list this year. In fact, in an era of consolidation, it's rare to even have an upstart company of this nature. "
Up and coming. Rare. Upstart. I like that those adjectives are being applied to G2, especially this early in our story.
Here's the link: http://www.ballpublishing.com/GrowerTalks/ViewArticle.aspx?articleid=16804
It is quite unusual for a start-up like G2 to be included in the elite group of young businesses that is recognized by Ball each spring. It's even more unusual for a business outside of the retail or wholesale grower community to be selected for this honor.
Here's how the editor, Jennifer Duffield White, starts the G2 portion of her article:
"GardenGenetics' niche falls outside of our normal Up & Comers base of retailers and wholesale growers. However, in an economic climate that's forcing everyone to look at the entire supply chain and evaluate varieties more closely than ever before, we felt it was apropos to include an up-and-coming breeding company on our list this year. In fact, in an era of consolidation, it's rare to even have an upstart company of this nature. "
Up and coming. Rare. Upstart. I like that those adjectives are being applied to G2, especially this early in our story.
